NAHQ CPHQ Practice Exam

Which of the following best describes an organizational vision statement?

1. It describes the organization's strategic plan.

2. It defines the structure of the institution.

3. It reflects the organization's aspirations.

4. It is used as a marketing strategy.

The correct answer is: It describes the organization's strategic plan.

An organizational vision statement is a forward-looking, inspirational statement that reflects the organization's aspirations and goals for the future. It goes beyond describing current strategies or the structure of the institution. While strategic plans may be guided by the organizational vision statement, the vision itself focuses on the desired future state rather than the specific plans to reach it. Additionally, a vision statement is not primarily used as a marketing strategy, although it may be communicated externally as part of the organization's branding.